When NASCAR drivers resolve to hold up their gloves and driver fits and name it a profession, they often journey into the proverbial sundown – hardly ever heard apart from maybe the occasional Twitter daydream. So there’s Dale Earnhardt Jr.. – the renaissance jack of all trades who arguably has been busier in “retirement” than he has been in his 18 years as a full-time Cup Sequence driver.
Earnhardt, the third-generation helmsman who has gained two NASCAR Xfinity Sequence championships and 26 Cup Sequence races, together with two Daytona 500s, apparently cannot discover sufficient to do moreover being the husband of his spouse, Amy, and their two youngsters.
His newest journey? Write a youngsters’s e book that simply got here out earlier this week and is on the market for buy nearly wherever books are offered.
Meet Dale Earnhardt Jr., Kids’s Writer
Dale Earnhardt Jr.’s new e book — titled Buster’s Journey to Victory Lane – isn’t his first foray as an creator, however it’s the first time he has written a youngsters’s e book. Naturally, with two daughters beneath the age of 5, Earnhardt isn’t any stranger to youngsters’s studying materials – he says his daughters have “a mini library” of “lots of and lots of” of books – however that is not till not too long ago that he had by no means considered changing into a youngsters’s creator.
Lengthy story brief, when the publishing home Earnhardt had labored with on his final writing mission – Race to the End: My Storyrevealed in 2018 — reaching out to gauge his curiosity in writing a youngsters’s e book, the father-of-two could not resist the concept.
“They mentioned, ‘Hey man, do you wish to do a youngsters’s e book? ‘” Earnhardt recalled on this week’s episode of Obtain Dale Jr. podcast. “I am like, ‘Yeah, let’s attempt. “”
And he did. The hardcover e book for kids aged 4 to eight chronicles the journeys of a fictional race automotive named “Buster” who takes on real-life qualities and teaches youngsters vital life classes on matters comparable to dealing with their fears and persevere when beginning one thing new.
“The automotive itself is a little bit of a nod to my grandfather, Robert Gee’s automotive, which my dad really drove just a few occasions within the 70s – the off-road automotive, the Camaro” , the son of seven-time NASCAR Cup Sequence champion Dale Earnhardt defined on this week’s episode of his podcast. “Buster was Dad’s nickname when he was a little bit boy, like 3, 4, 5. There are two little Easter eggs. Jimmie Jam, who is likely one of the characters within the e book, is a nod to Jimmie Johnson. Jimmie Jam is kind of Jimmie Johnson’s alter ego. When Jimmie has an all-nighter, you may meet Jimmie Jam. Coach Hog is sort of a nod to Gary Hargett, who was sort of my first actual mentor after I began racing, after I ran Late Fashions.
“The crew they drive for is Punchy Motorsports. You will keep in mind Dr. Jerry Punch [longtime NASCAR broadcaster for ESPN]. His nephew, a very good pal of mine who handed away not too long ago, his nickname was Punchy. It is a nod to him. He was a buddy who accompanied me on the race observe after I raced with Late Fashions, and he handed away not too long ago, so I wished to call the race crew after him.
Earnhardt promised throughout Tuesday’s taping of Obtain Dale Jr. that he would quickly be visiting some native bookstores within the Mooresville, North Carolina space to signal copies of the e book. Inside a day or two, he had fulfilled his promise.
There’s by no means a boring second on the earth of Dale Jr.

Whereas NASCAR’s hottest 15-time driver, creator of a brand new youngsters’s e book – or any e book, for that matter – is outstanding in its personal proper, what makes this restrict breathtaking is the truth that Dale Earnhardt Jr. retains including to an ever-growing listing of actions that undoubtedly make him one of many busiest folks on the earth of motorsport.
Along with being half proprietor of a NASCAR multi-car, championship contender and previous championship winner Xfinity Sequence crew in JR MotorsportsEarnhardt — as most NASCAR followers know — is an on-air Cup Sequence racing analyst for NBC Sports activities throughout the second half of every NASCAR season.
In the meantime, a lot of his time as of late is spent at Soiled Mo Media, a media firm and digital content material platform Earnhardt co-founded in 2013 with trusted pal and former street supervisor Mike Davis. In the identical approach Obtain Dale Jr.Soiled Mo’s flagship program, the corporate produces a number of different podcasts and has a rising video portfolio that features Roots and renewal – a six-part sequence specializing in how Earnhardt not too long ago helped convey Late Mannequin racing again to legendary North Wilkesboro Speedway. Talking of North Wilkesboro, Earnhardt additionally performed a significant function in convincing Marcus Smith, proprietor of NASCAR and Speedway Motorsports Inc. to convey the Cup Sequence All-Star race to the 0.625 mile observe in 2023.
As for Soiled Mo Media, the corporate will quickly broaden its choices to incorporate devoted sports activities programming past NASCAR by partnering with Cadence13, an award-winning New York-based media firm that makes a speciality of rising and monetizing podcasts.
Even with all that, Earnhardt nonetheless manages his charitable enterprise, The Dale Jr. Basis, and Whiskey River – an airport bar – along with co-ownership of the Tennessee-based Excessive Rock Vodka model and FilterTime, an organization that gives air-filter subscriptions.
How does Earnhardt discover the time to be a husband, father, elite crew proprietor, beloved broadcaster, multi-time entrepreneur and – now – youngsters’s creator? You would need to ask him. However that is sure: it is a good factor that his final title is synonymous with going quick. As a result of there isn’t any time to waste once you’re Dale Earnhardt Jr.
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