Greater than half (58%) of younger adults in the USA dwell with their dad and mom.1 As American household dynamics shift throughout these making an attempt occasions, “boomerang children” are relying on potential empty nests for a myriad of causes, together with saving to purchase a house, selecting to pursue larger training, and getting into the workforce longer. late in life. This expertise is shared by many People and is the topic of Prudential’s new promoting.
This expertise is the topic of the brand new “Who’s your rock?MTThe announcement celebrates the truth that with the proper monetary planning and recommendation, folks can transfer ahead with confidence and dwell the retirement they’ve dreamed of and deliberate.
“Many dad and mom will do no matter it takes to make sure their kids land on their ft and are able to tackle the world round them, and that features financially supporting thriving younger adults at house. For a lot of households, this may dramatically change retirement plans,” says Susan Somersille Johnson, Chief Advertising Officer at Prudential. “Whereas we won’t assist dad and mom predict when their grownup kids will lastly depart, Prudential can assist give folks a Rock Stable® monetary sport plan for retirement.
“Planning for retirement can include many challenges and uncertainties,” says Dylan Tyson, president of retirement methods at Prudential. “We attempt to assist our shoppers develop and shield their hard-earned cash and obtain their long-term monetary objectives, whatever the path they take to get there.”
The brand new advert is a part of the “Who’s Your Rock?” model marketing campaign, which final 12 months introduced again the corporate’s iconic rock image for the primary time in a decade. The spot airs nationally on choose networks, in addition to main markets throughout the USA
1 United States Census Bureau; younger adults are categorized as 18-24 years outdated.